Hoffman Auto Group

Hoffman Auto Group is a legacy automotive brand established in 1921. They needed an updated brand look that balanced modernization with respect for their storied history. I refined their logo and created a new brand guide, ensuring Hoffman would remain impactful across both digital and physical platforms. Beyond the logo, I designed a suite of digital and physical assets, including social media templates and community-focused advertisements. I also contributed to the messaging and design for a multi-channel marketing campaign centered around the message, "Driven by Trust," capturing Hoffman’s commitment to being a trusted partner in life’s journey.